The Power Of TikTok Shop: Targeting Millennials

TikTok has emerged as a dominant force, captivating audiences with its short, engaging videos. While most think Generation Z is the primary demographic on TikTok, a new trend is emerging.

Becoming A Successful Omnichannel Beauty Brand

The digital revolution of the 2010s created unparalleled opportunities for brands to connect directly with consumers. It encompassed direct-to-consumer (DTC) channels, social media, and e-commerce giants like Amazon. Because of […]

Amazon’s Regulations: Selling Cosmetics

Amazon is one of the biggest online marketplaces in the world. Selling cosmetics and personal care products on Amazon is a great way to make money, but it comes with […]

The Do’s And Don’ts Of Skin Care Marketing

The skin care industry might show excellent signs of growth year-on-year, but that doesn’t tell the whole picture about the challenges facing beauty companies. What customers want and what they value […]

Tips For Beauty Industry Marketing

The right beauty industry marketing strategy can help you break into a complicated market. Learn the best tips and tricks here. Beauty Industry Marketing Every year, the cosmetic and beauty […]