The Power Of TikTok Shop: Targeting Millennials
TikTok has emerged as a dominant force, captivating audiences with its short, engaging videos. While most think Generation Z is the primary demographic on TikTok, a new trend is emerging.
Influencers vs. Superfans: Who’s More Valuable?
Influence is a powerful thing, and some people have trust from the word go. Because most of the time, the best “influencers” are not influencers at all; they are human beings.
Protecting Your Beauty Brand From Counterfeit Products
One of the main problems facing the beauty industry is the spread of counterfeit cosmetics. These fake goods enter the market without the original owner’s consent, via unofficial channels called the “gray market.” Using counterfeit products can cause major health concerns, including infections, skin sensitivities, and even long-term harm. Brands targeted by counterfeiters not only […]
Becoming A Successful Omnichannel Beauty Brand
The digital revolution of the 2010s created unparalleled opportunities for brands to connect directly with consumers. It encompassed direct-to-consumer (DTC) channels, social media, and e-commerce giants like Amazon. Because of this, the number of new beauty brands has skyrocketed. However, the digital landscape has shifted dramatically in recent years. Customer acquisition costs have surged because […]
Amazon’s Regulations: Selling Cosmetics
Amazon is one of the biggest online marketplaces in the world. Selling cosmetics and personal care products on Amazon is a great way to make money, but it comes with its own set of challenges. There are stringent rules and regulations in place to protect the health and safety of customers on the platform. In […]
Selling Makeup: A Guide For Beauty Entrepreneurs
Are you looking to start selling makeup as a business? Discover the dos and don’ts of selling makeup in this beauty entrepreneur guide. Selling as an ambitious entrepreneur is a little bit like applying makeup. Creating a beautifully made-up face is a little bit of science and a bit of art, too. Likewise, to develop […]
The Do’s And Don’ts Of Skin Care Marketing
The skin care industry might show excellent signs of growth year-on-year, but that doesn’t tell the whole picture about the challenges facing beauty companies. What customers want and what they value is different today than it was a decade ago. And it’s that nuance that businesses need to understand if they want to create effective marketing […]
Branding Beauty Products: Do’s And Don’ts
Thousands of new beauty companies launch every single year, but many of them never see any success. Have you heard of thousands of new brands per year? Probably not, because they had poor branding, bad products, or just bad luck. The beauty industry is, without a doubt, competitive. With so many people trying to start […]
The Different Types Of Cosmetics Distribution Channels
There are many different ways to market and sell cosmetics, such as online and in retail. Learn about the best cosmetics distribution channels here. cosmetics distribution The cosmetics market is growing more and more every year. By the end of 2022, the market size was over $262 billion. If you’re a new business owner in […]
Tips For Beauty Industry Marketing
The right beauty industry marketing strategy can help you break into a complicated market. Learn the best tips and tricks here. Beauty Industry Marketing Every year, the cosmetic and beauty products manufacturing industry in the United States earns more than $49 billion in revenue. It takes more than 56,000 people to create all of the […]