The Power Of TikTok Shop: Targeting Millennials

TikTok has emerged as a dominant force, captivating audiences with its short, engaging videos. While most think Generation Z is the primary demographic on TikTok, a new trend is emerging.

Becoming A Successful Omnichannel Beauty Brand

The digital revolution of the 2010s created unparalleled opportunities for brands to connect directly with consumers. It encompassed direct-to-consumer (DTC) channels, social media, and e-commerce giants like Amazon. Because of […]

Amazon’s Regulations: Selling Cosmetics

Amazon is one of the biggest online marketplaces in the world. Selling cosmetics and personal care products on Amazon is a great way to make money, but it comes with […]

The Do’s And Don’ts Of Skin Care Marketing

The skin care industry might show excellent signs of growth year-on-year, but that doesn’t tell the whole picture about the challenges facing beauty companies. What customers want and what they value […]

Branding Beauty Products: Do’s And Don’ts

Thousands of new beauty companies launch every single year, but many of them never see any success. Have you heard of thousands of new brands per year? Probably not, because […]

Tips For Beauty Industry Marketing

The right beauty industry marketing strategy can help you break into a complicated market. Learn the best tips and tricks here. Beauty Industry Marketing Every year, the cosmetic and beauty […]