Deep Dive into the TikTok Trend “Mewing”

A person with long dark hair, wearing a leopard print shirt, holds a smartphone in front of a ring light, recording a video. The phone screen displays the person’s face, centered in the shot, with a red recording button visible on the screen.

Introducing “mewing,” the trend that promises to transform your facial structure and give you a jawline so sharp it could cut glass. But what exactly is mewing, and does it live up to all the hype?

The Shifting Luxury Perfume Market

Two Chanel Chance perfume bottles, one in green (Eau Fraîche) and one in clear (Eau Vive), placed on a reflective surface, creating light and shadow patterns.

Last month, the renowned Italian fashion house Fendi made a significant re-entry into the fragrance world. The brand launched seven new fragrances, crafted by celebrated perfumers like Quentin Bisch and Anne Flipo, exclusively available at Fendi stores for $330 each.

2024 MakeUp in New York Recap

The 2024 MakeUp in New York event was on September 18-19 at the Javits Center in New York City. It showcased some of the most exciting trends shaping the beauty industry. In this blog post, we’ll dive into the key beauty trends.

Experts Expect Beauty innovation to dramatically accelerate after a slowdown

The U.S. beauty industry is ready for a change. Innovation in this field has slowed down but will speed up quickly. According to Circana, for the four weeks ending August 31, 2024, hair care, fragrance, and skincare did well. These prestige beauty categories were popular during the back-to-school shopping season.

2024 Emerging Beauty Trends Per Google Search Data 

Close-up of various skincare product textures, including creams, gels, and oils, in shades of white, pink, and translucent with visible bubbles and exfoliating beads.

C&T’s latest “Consumer Pulse” series on social media showcases the top emerging beauty searches and trends. This edition features products that enhance radiance, AI-driven perfumes, and target hyperpigmentation.

Summer 2024 Sun Care Trends

Summer is here, and sunscreen sales are soaring, emphasizing the importance of year-round skin protection. A recent analysis by Spate and Symrise uncovered the latest trends and top brands capturing consumer attention and spending. Spate scans 20 billion search signals and 60 million TikTok videos. The software compares how search behaviors on Google and TikTok […]

France’s Bold Move: The Ban on Fast Fashion

France’s recent decision to ban fast fashion advertising and impose taxes on fast fashion items has sparked global discussions about sustainability in the fashion industry. This proactive approach reflects growing concerns about the environmental and social impacts of fast fashion. Many are wondering whether similar measures can be implemented in the UK and other countries. […]

Revolutionizing Fashion: The Rise of Designer Rentals

A new fashion trend is on the rise that challenges traditional ownership and consumption while championing sustainability and style. Designer rentals are transforming the way we approach fashion, offering a fresh perspective on luxury and accessibility. Brands like Designer Wardrobe, Nuuly, and Loveme Rentme are paving the way for more access to designer fashion. Redefining Ownership […]

Breaking Boundaries: Gender-Neutral Fragrance

In the ever-evolving world of beauty, the fragrance industry stands at the forefront of change. Gone are the days of gender norms dictating which scents are appropriate for men and women. Instead, a new era has dawned—one of inclusivity, diversity, and freedom of expression. In this blog post, we’re exploring gender-neutral fragrance and how it’s […]

error: Content is protected !!