Introducing "mewing," the trend that promises to transform your facial structure and give you a jawline so sharp it could cut glass. But what exactly is mewing, and does it live up to all the hype?
Introducing "mewing," the trend that promises to transform your facial structure and give you a jawline so sharp it could cut glass. But what exactly is mewing, and does it live up to all the hype?
Last month, the renowned Italian fashion house Fendi made a significant re-entry into the fragrance world. The brand launched seven new fragrances, crafted by celebrated perfumers like Quentin Bisch and Anne Flipo, exclusively available at Fendi stores for $330 each.
TikTok has emerged as a dominant force, captivating audiences with its short, engaging videos. While most think Generation Z is the primary demographic on TikTok, a new trend is emerging.
Sustainability is more than just a trend—it's a lifestyle choice. The beauty industry has seen a shift towards eco-friendly products that're not only good for you and to the planet.
Influence is a powerful thing, and some people have trust from the word go. Because most of the time, the best "influencers" are not influencers at all; they are human beings.
A recent report by PlasticFree and Fashion Snoops emphasizes the benefits of transitioning to a plastic-free business model. They describe it as a substantial investment in long-term business sustainability and profitability.
The 2024 MakeUp in New York event was on September 18-19 at the Javits Center in New York City. It showcased some of the most exciting trends shaping the beauty industry. In this blog post, we'll dive into the key beauty trends.
The U.S. beauty industry is ready for a change. Innovation in this field has slowed down but will speed up quickly. According to Circana, for the four weeks ending August 31, 2024, hair care, fragrance, and skincare did well. These prestige beauty categories were popular during the back-to-school shopping season.
Essential oils are gaining popularity for their versatility, natural origins, and wellness benefits. Among these, Wild Egyptian Essential Oil and Egyptian Musk Perfume Oil stand out for their unique properties and rich historical significance.
Magnesium is an essential mineral that provides numerous benefits for both the body and mind. While well-known for supporting muscles and bones, magnesium also plays a key role in skin health and improved sleep quality.
Imagine walking into a room and effortlessly captivating everyone with an invisible, alluring aura. This is the magic of pheromone perfumes.
Hair bonding is the chemical and physical interactions that help maintain the structure and integrity of hair. These interactions, or bonds, are crucial for keeping hair strong, flexible, and resilient.
