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A person with long dark hair, wearing a leopard print shirt, holds a smartphone in front of a ring light, recording a video. The phone screen displays the person’s face, centered in the shot, with a red recording button visible on the screen.

Deep Dive Into the TikTok Trend “Mewing”

Hot Topics ...

Must Try Eco-Friendly Beauty Products

Influencers vs. Superfans: Who’s More Valuable?

Experts Predict Rapid Growth in Beauty Innovation

What's Trending In ...

Person holding a brown glass spray bottle, misting product onto their neck and upper chest, showcasing a skincare or fragrance application in a soft, natural lighting setting.

A Comprehensive Guide To Your New Favorite Scents

A Comprehensive Guide To Your New Favorite Scents

Close-up of a person applying essential oil from a small glass roller bottle to their wrist, with a soft, natural background out of focus.

Unlocking Attraction: The Science of Pheromone Perfume

Unlocking Attraction: The Science of Pheromone Perfume

Close-up of a person examining the ends of their curly hair with both hands, painted with light purple nail polish, against a white shirt background.

Understanding Hair Bonds: A Deep Dive Into Hair Health

Understanding Hair Bonds: A Deep Dive Into Hair Health

Close-up of shiny, wavy brown hair with rich tones, showcasing the smooth texture and natural highlights in the strands.

The Benefits Of Hair Glaze For Radiant Shine

The Benefits Of Hair Glaze For Radiant Shine

Woman with dark hair and red nails gently touching her face while looking into a mirror, wearing a white robe in a bathroom setting

What To Know About The Skin Barrier

What To Know About The Skin Barrier

Close-up of a person applying pink lip gloss with an applicator, lips slightly puckered, focusing on the smooth, glossy finish.

Creating The Perfect Pout: Lip Oil

Creating The Perfect Pout: Lip Oil

Check Out Our Other Posts

USF Fast 56 Award Recipient

•

December 13, 2024

The University of South Florida’s Fast 56 Award is a prestigious recognition celebrating the world’s fastest-growing businesses that are Bull-owned or Bull-led.

Inc. Power Partner Award Recipient

•

December 13, 2024

Winning the 2024 Inc. Power Partner Award is a proud moment for us as we continue to revolutionize the beauty industry by

Two Chanel Chance perfume bottles, one in green (Eau Fraîche) and one in clear (Eau Vive), placed on a reflective surface, creating light and shadow patterns.

The Shifting Luxury Perfume Market

•

October 23, 2024

Last month, the renowned Italian fashion house Fendi made a significant re-entry into the fragrance world. The brand launched seven new fragrances, crafted by celebrated perfumers like Quentin Bisch and Anne Flipo, exclusively available at Fendi stores for $330 each.

The Power Of TikTok Shop: Targeting Millennials

•

October 23, 2024

TikTok has emerged as a dominant force, captivating audiences with its short, engaging videos. While most think Generation Z is the primary demographic on TikTok, a new trend is emerging.

Ready to Launch?
So are we.

Accelerate Your Revenue With

Our Ready 2 Finish Product Line

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.elementor-element.elementor-element-97f2838{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-widget-button .elementor-button{font-size:var(--e-global-typography-accent-font-size);line-height:var(--e-global-typography-accent-line-height);}.elementor-8313 .elementor-element.elementor-element-2322db8 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-a26e1f2{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-16099c2{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-5687dbc .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-ef9ebdd .elementor-heading-title{font-size:var(--e-global-typography-aa0fa60-font-size);line-height:var(--e-global-typography-aa0fa60-line-height);letter-spacing:var(--e-global-typography-aa0fa60-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0f6ab01{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-9c4aad1{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-1a59ed3 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0b79c46{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-4e2aaed{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-1a3e02f .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-80caa45{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0626aac{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-bf58d0b .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-8a3783b{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-5875a66{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-345c411 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-a87fb68{--n-menu-title-font-size:var(--e-global-typography-a02956d-font-size);}.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}}@media (max-width:767px){.elementor-widget-image .widget-image-caption{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-widget-mega-menu{--n-menu-title-font-size:var(--e-global-typography-accent-font-size);}.elementor-widget-mega-menu > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-widget-mega-menu > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-widget-mega-menu > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-accent-line-height);}.elementor-widget-heading .elementor-heading-title{font-size:var(--e-global-typography-primary-font-size);line-height:var(--e-global-typography-primary-line-height);letter-spacing:var(--e-global-typography-primary-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-39cebdc .elementor-heading-title{font-size:var(--e-global-typography-aa0fa60-font-size);line-height:var(--e-global-typography-aa0fa60-line-height);letter-spacing:var(--e-global-typography-aa0fa60-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-208723b{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-208723b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-208723b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-208723b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-widget-text-editor{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-97f2838{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-widget-button .elementor-button{font-size:var(--e-global-typography-accent-font-size);line-height:var(--e-global-typography-accent-line-height);}.elementor-8313 .elementor-element.elementor-element-2322db8 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-a26e1f2{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-a26e1f2 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-16099c2{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-5687dbc .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-ef9ebdd .elementor-heading-title{font-size:var(--e-global-typography-aa0fa60-font-size);line-height:var(--e-global-typography-aa0fa60-line-height);letter-spacing:var(--e-global-typography-aa0fa60-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0f6ab01{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-0f6ab01 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-9c4aad1{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-1a59ed3 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0b79c46{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-0b79c46 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-4e2aaed{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-1a3e02f .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-80caa45{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-80caa45 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-0626aac{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-bf58d0b .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-8a3783b{--n-menu-title-font-size:var(--e-global-typography-c707a0a-font-size);}.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-8a3783b > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{--n-menu-title-line-height:var(--e-global-typography-c707a0a-line-height);letter-spacing:var(--e-global-typography-c707a0a-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-5875a66{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);letter-spacing:var(--e-global-typography-text-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-345c411 .elementor-button{font-size:var(--e-global-typography-a02956d-font-size);line-height:var(--e-global-typography-a02956d-line-height);letter-spacing:var(--e-global-typography-a02956d-letter-spacing);}.elementor-8313 .elementor-element.elementor-element-a87fb68{--n-menu-title-font-size:var(--e-global-typography-a02956d-font-size);}.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-8313 .elementor-element.elementor-element-a87fb68 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > 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