As we dive headfirst into 2024, beauty trends are evolving and changing. From innovative skincare breakthroughs to mesmerizing makeup techniques, 2024 promises an explosion of beauty trends.
In this blog post, we will uncover the hottest predictions for what lies ahead in the beauty industry.
Why Predicting Beauty Trends is Important
Keeping up with the latest trends is crucial for staying relevant. As consumers become more knowledgeable and selective about the products they use, predicting beauty trends has become an essential part of all beauty businesses.
Here are some reasons why predicting beauty trends is important:
1. Staying ahead of the competition: Being one step ahead by anticipating what will be popular in the future helps companies position themselves as trendsetters rather than followers. This not only helps them stand out in a crowded market but also gives them a competitive edge over their competitors.
2. Meet consumer demands: By understanding what customers are looking for and what they value in their beauty products, businesses can tailor their offerings to match these preferences. Businesses can also anticipate shifts in consumer behavior and adjust their strategies accordingly.
For example, if there’s a growing demand for sustainable beauty products, companies can start incorporating these values into their operations to meet customer expectations. This not only leads to increased customer satisfaction but also boosts brand loyalty as customers feel that their needs are being met.
3. Create innovative products: With a better understanding of trends, companies can invest in research and development to come up with innovative products that align with these predictions. This not only sets them apart from competitors but also attracts new customers who are always looking for something new and exciting.
4. Plan marketing and advertising strategies: Having an idea of what will be popular in the future helps businesses tailor their messaging and visuals to appeal to potential customers. This helps them create targeted campaigns that resonate with audiences, leading to better engagement and sales.
Trend #1: Double Cleansing
Double cleansing is a popular technique that we expect to continue blowing up. It involves using two different types of cleansers, one oil-based and one water-based, to thoroughly cleanse the skin.
Double cleansing is a two-step process. The first step removes makeup, dirt, and impurities from the skin’s surface with the oil-based cleanser. The second step cleanses pores and gets rid of any leftover residue with the water-based cleanser.
Single cleansing may not be enough to fully clean your face at the end of the day. Double cleansing ensures that there’s no grime left on the face, preventing clogged pores and breakouts, and leading to clearer-looking skin.
Trend #2: Long Lasting Perfume
Perfumes are a fun part of a daily routine that adds a touch of luxury and sophistication to a look. However, the struggle to keep the beautiful scent lingering all day long can be frustrating. Long-lasting perfumes keep you smelling amazing for hours on end, without having to constantly reapply.
The concentration of oils in a perfume plays a significant role in its lasting power. Generally, the higher the concentration, the longer the fragrance will last. Perfumes with higher concentrations are often labeled as “parfum” or “extrait de parfum,” while those with lower concentrations may be labeled as “eau de parfum” or “eau de toilette.”
Don’t overlook the aspect of beauty that comes from smelling great. Investing in a quality, long lasting perfume is a concept we believe will become a huge trend.
Trend #3: Korean Glass Skin
Korean glass skin has been a buzzword in the beauty industry for some time now, and it’s not hard to see why. This trend is all about achieving a flawless, luminous complexion that resembles smooth, clear glass. In Korea, people take skincare very seriously and strive to achieve a poreless complexion.
The Korean glass skin trend focuses on achieving a natural-looking glow from within, rather than relying on heavy makeup. It’s all about having healthy, hydrated skin that looks dewy and plump.
The key to this trend is to have a multi-step skincare routine that involves thorough cleansing, exfoliation, hydration, and nourishment.
Korean skincare has skyrocketed in the American market as we admire the clear, “glass-like” skin that Koreans typically have. Some popular Korean skincare brands that we think will continue to blow up are COSRX, Laneige, and Dr Jart+.
Trend #4: Scandinavian Hairlines
Scandinavian hairlines are when baby hairs and hairlines are brighter than the rest of the hair for a soft, sun-kissed appearance. It stems from those who live in the Nordic region and naturally have bright blonde roots, which tend to get lighter when exposed to sunlight.
While traditional Scandinavian blonde shades like platinum or icy white are still popular choices, there has been an emergence of warmer tones such as honey blonde or light caramel for brunettes.
This trend was popular in the summertime when everyone typically has lighter hair, but we think this trend will carry through year-round.
Trend #5: Butterfly Haircuts
We expect butterfly haircuts to continue to be one of the top hair trends. These unique and playful hairstyles are inspired by the delicate, fluttering wings of a butterfly and can be seen on runways, red carpets, and social media feeds.
The key to achieving a perfect butterfly haircut lies in using layers. By adding layers throughout the hair, it creates texture and volume which helps to bring out the different lengths on each side. This results in a dynamic look that is both eye-catching and flattering.
This trend works well with all hair types – from straight to curly – making it accessible for anyone looking to switch up their hairstyle. It’s also a great option for those with thin or fine hair as it adds dimension and movement to their locks.
Its unique, healthy look makes us believe that this trend will continue to be popular throughout 2024.
Trend #6: Mermaid-core
Mermaids have been a fascination for centuries, with their ethereal beauty and mythical aura. And now, the mermaid trend has made its way, creating a wave of magical looks on social media. This trend, known as “mermaid-core,” is all about embracing your inner sea goddess and incorporating elements of the ocean into your makeup.
When it comes to mermaid-core makeup looks, think bold shades of turquoise, teal, and aquamarine – reminiscent of the ocean’s depths. These colors can be incorporated into eyeshadows, lipsticks, or even highlighters for a pop of iridescence on the cheekbones. For a more dramatic look, try adding glitter or metallic accents to create a shimmery scale effect on your face.
Overall, the key to achieving the perfect mermaidcore look is to have fun and be creative. The possibilities are endless when it comes to incorporating elements of the ocean into your beauty routine, which is why we know this trend will last.
Trend #7: Latte Makeup
Latte makeup is a trend that has been gaining popularity recently on TikTok. This trend takes inspiration from the warm, rich tones of coffee and incorporates them into various makeup looks. From eyeshadows and blushes to lipsticks and nail polishes, this trend is all about creating a warm and cozy vibe.
One of the main reasons we think latte makeup will continue to be popular is its versatility. The warm shades used in this trend are suitable for all skin tones, making it accessible to everyone. Moreover, these shades can be easily incorporated into everyday looks or amped up for special occasions.
A good bronzer is essential for achieving the perfect latte-inspired look. Opt for bronzers with warm undertones such as terracotta or caramel to achieve this effect.
To create a latte-inspired eye look, go for shades like taupe, mocha, and cinnamon brown. You can also incorporate shimmery gold eyeshadows on the lid or inner corner of your eyes for added dimension.
Conclusion
The beauty industry is constantly evolving and we can expect to see some exciting trends in the coming year. While trends come and go, these are just a few of the ones we think are here to stay.
Embrace these beauty trends in 2024 to stay ahead of the curve!