In skincare, studies show that people need the most help with figuring out how much product to use, what to use, and what not to use.
An online retailer, Beauty Pie, surveyed over 3,000 people in the UK to learn more about their skincare practices. The study identified the most common skincare myths that could harm customers’ skin and finances. Skin professionals identified the areas where consumer education is most needed.
Out of the 3,002 participants, 77% (2,310 people) said they regularly use skincare products. However, many regular users are making common mistakes with their skincare routines.
The Results
One of the biggest issues is the lack of proper sun protection. 26% of frequent skincare users reported using SPF on their face daily. This leaves the majority at risk of sun damage and premature aging.
Improper makeup removal is another widespread problem. One in five (19%) admit they frequently forget to take off their makeup before going to bed. Leaving makeup on overnight can clog pores, cause breakouts, and lead to premature wrinkles.
37% of respondents use skincare products past the expiration date. Using products past the expiry date can render them ineffective or harmful to the skin.
59% of respondents are unclear about what skincare products can and cannot be used together. Combining incompatible ingredients can reduce their efficacy or cause adverse reactions.
On average, skincare lovers use 77% more product than is advised for application. This wastes money and can lead to clogged pores and other skin issues from over-application.
One in three (32%) admitted they occasionally skip washing their hands before using skincare products. This can transfer dirt, oil, and bacteria to the face, undoing the benefits of the products.
One in four (24%) of those who regularly use skincare products admitted to purchasing products solely on an influencer’s recommendation, without considering if the product is truly suitable for their skin type. While influencers can offer helpful suggestions, blindly following their advice without researching is unwise, as everyone’s skin is different.
The majority of skincare consumers (59%) reported being unclear about which active ingredients can be used together when it comes to ingredient clashes. For example, 15% of respondents believed it would be OK to apply salicylic acid before or after retinol, which can cause irritation and reduce the effectiveness of both products.
This confusion over ingredient compatibility aligns with a previous survey that found retinol to be the most perplexing skincare component for consumers. Retinol is a potent ingredient that requires care in usage and should not be combined with certain other actives like vitamin C.
Perhaps most concerning, only 18% of respondents correctly identified the ideal order for applying products: a cleanser, exfoliator, serum, eye cream, moisturizer, and SPF. Applying products in the wrong order can compromise their efficacy and lead to wasted time, money, and effort. Following the proper layering sequence is key to maximizing results.
Conclusion
The survey results highlight the need for better education and guidance when it comes to skincare routines. Consulting with licensed skincare professionals, carefully reading product labels, and conducting thorough research can help consumers avoid common pitfalls and maximize their skincare investments.
Simply buying trendy or influencer-recommended products is not enough – understanding ingredients, proper usage, and personalizing for one’s skin type is crucial.
With so many people misusing skincare products and wasting money, it’s clear there’s a real opportunity for brands, retailers, and industry experts to provide guidance.
Offering educational resources, skincare consultations, and clear usage instructions can go a long way in helping consumers achieve better results and develop healthy, effective skincare habits.